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This website states the following, "2011 Conference DVD and Audio Sets Now Available." Our analyzers analyzed that the web page stated " Think Outside the Box Order your copy today and take your practice to a new level, using an integrative approach to medicine." The Website also stated " Learn from the specialists who are revolutionizing the health and wellness industry Dr. Steven Joyal and many more. On the go? MP3 Digital Audio Discs are also available and contain over 33 hours of information. Soyona Rafatiah, UM Medical School Student." The website's header had Bio-identical hormone replacement therapy as the most important search term. It was followed by functional medicine, integrative medicine, and nutrition which isn't as highly ranked as Bio-identical hormone replacement therapy. The next words they uses is nutritional counseling. hormone counseling was also included and will not be understood by web engines.